Stop Bleeding Subscribers
Here's 3 Hormozi-Approved Pricing Levers Hiding in Your “Cancel Subscription” Page
Ever feel like you're getting subscriptioned to death? You know, the little $9/months for everything that you never cancel because "maybe I'll need that next month". (I call it Planet Fitness pricing - it works.)
- The streamers that have no shows you want to watch
- The creators you patroned but forgot about and haven't watched in over a year
- The AI flavor-of-last-week tools
- Etc.
I did.
Here's a legendary lesson I learned while trying to cancel that almost worked (I still cancelled but actually almost didn't).
Try it out on your cancelation flow and let me know how it affected churn and LTGP (lifetime gross profit).
The What
A prospect who already pays you is about to click “Cancel.”
Before that click lands, you’ve got one last shot to save the sale—or even upsell it.
Below is a teardown of the AI-tool flow in your screenshots and how to weaponize Alex Hormozi’s favorite pricing moves so your own subscribers feel stupid walking away.
1. Weaponize Loss Aversion with Expiring Credits
What the screenshot shows
A bright banner screams: “You currently have 88 credits remaining. You will lose these credits…”—a perfect hit of FOMO.
Hormozi-ism
Stack the value so the perceived gain of staying dwarfs the cost of paying again. (Check out Alex Hormozi's $100m Offers book summary here).
Put it to work
| Do now | Why it works | Quick build |
|---|---|---|
| Convert your course/library into tokenized credits (e.g., 1 credit = unlock any lesson) | Users see a bank they’d “lose” by cancelling | Gumroad “licenses” or Memberstack credit plugin |
| Auto-email credit balance at 75% of term | Keeps value top-of-mind before churn thoughts appear | Simple Zapier rule |
| Offer a “credit top-up” bump at renewal | Turns retention into an AOV booster | One-click upsell |
📈 Real-World Win: Audible (Amazon)
Flow tweak
On Step 1 of Audible’s cancel page a banner flashes: “You still have 4 credits—you’ll lose them if you cancel.”
Why it works
Pure loss-aversion. The customer feels they’re throwing away prepaid value.
Result
Featured in Aakash Gupta’s Anticonversions teardown as a textbook credit-bank save. Streaming peers that run similar reminders (e.g., Netflix) see up to 40 % of new subscribers return after an initial churn. news.aakashg.com
2. Sell a Pause, Don’t Cancel Safety Net
What the screenshot shows
“Postpone payment—skip next month, keep remaining credits.”
Hormozi tie-in
Create a low-friction, lower-commitment tier that keeps people inside the ecosystem—yes ladder psychology. linkedin.com
Put it to work
- Freeze Plan ( $9 / mo ) → locks in price, preserves credits, no new drops.
- Downgrade Plan ( 50 % off ) → strips premium perks but maintains core access.
- Trigger the offer the moment churn intent is detected (cancellation click, failed card, low usage).
Bold move: make the “pause” button larger than “confirm cancel.” 10-15 % of users will take the softer exit—future revenue you’d have torched.
🛑 Real-World Win: MailTracker Pause Plan
Flow tweak
Added a “Pause for 3 months (keep history)” button to its new cancel form.
Why it works
Gives the user a zero-risk “not now” choice—softens the decision and keeps them in the ecosystem.
Result
CEO Tom Benattar reports 30 % of would-be churners opted for pause in week 1. ProfitWell’s 20 k-SaaS dataset shows pausing can boost retention up to 18 % across the board. linkedin.com datadab.com
3. Anchor High, Then Slide Them Down
What the screenshot shows
Three big tiles: Postpone - Downgrade - Cancel. Notice how Downgrade is framed as the middle (safest) option.
Hormozi tie-in
Three-tier frame—create one ridiculously expensive choice so the middle looks like the smart buy. shortform.com
Put it to work
- “VIP Velocity” tier – 5-10× your core price, packed with coaching calls, private Slack, and lifetime credit rollover.
- “Pro” tier – your current offer.
- “Starter” tier – limited features, credit cap.
When a churn-risk user sees the downgrade, they mentally compare it to VIP, not to quitting. Result: fewer full cancellations, more revenue per retained user.
💸 Real-World Win: ChurnKey Downgrade Anchor
Flow tweak
ChurnKey’s no-code cancel flow surfaces a premium “VIP” tier first, then offers a cheaper downgrade before the final “Cancel” button.
Why it works
Classic high-anchor framing—makes the middle option feel smart versus quitting.
Result
ChurnKey users report up to 54 % fewer active cancellations after deploying the downgrade/discount logic. churnkey.co
Quick-Start Checklist (Swipe & Deploy Today)
- Turn deliverables into credits or tokens.
- Email automatic credit-balance nudges at 50 % & 75 % of term.
- Build a Pause/Freeze plan (Stripe coupon → 100 % off for 30 days).
- Add a Downgrade CTA in your churn flow—pre-filled checkout link.
- Create a high-anchor VIP tier; showcase it first on the cancellation page.
- Track saves vs. cancels in a simple Looker Studio dashboard.
Ship these six switches and watch retention climb this quarter. When it does, DM me the % drop in churn—best turnaround story gets a public shout-out.
Want the step-by-step SOP for all 3 levers?
👉 Subscribe & get the “Retention Pricing Playbook” in the vault.
Create or Die — Daniel