Marketing without sales is like peanut butter without chocolate (why bother?)
For over 50% of you, this is why your marketing isn't getting you buyers. It's by far the most common "leaky hole in the marketing bucket" thing I fix.
Warning: here comes my "magnetic marketing manifesto" – united against pretty marketing that doesn't pay for itself plus way more.
THE PROBLEM:
MARKETING IS NOT SALES (they are two different things & my superpower is combining both, which is kind of rare. Most marketers focus on pretty, not performance – and we both know only one of them stacks cash).
If you think customers just automatically start buying, you're missing 97% of your market(only 3% are "hot" or ready to buy right now) & you're wasting marketing budget that isn't paying you back.
People need to know – why you? why now? That's sales.
Then keep selling aka reminding them you exist. Studies show that it takes 7 times of hearing about you to even know you exist, much less buy something.
For example, you could have an amazing paid ad campaign that brings 1000s of visitors to your website. But if you don't have a way to follow up with them, poof they're gone (and so is your $).
There's no way to capture leads (lead magnet that gathers email addresses, phone numbers, etc.)
Even if you have the leads, there's no system to follow up automatically like a welcome email sequence that sells them on it or invites them to take the next step, get a demo and make an offer, no place to sign up for a phone call, schedule an appointment or consultation, etc.
You've got to have a sales process in your business.
Marketing gets you the leads, sales makes the sales.
AND THE FORTUNE IS IN THE FOLLOW UP.
THE FIX:
Create a magnetic marketing machine that nurtures leads into sales on autopilot. The easier you make it for someone to buy, the more you ask with the right words at the right time, the better your offer (or "bait" aka lead magnets) = the more you sell. That's the game I love winning for your business.
A magnetic marketing machine that sells on autopilot will:
Turn leads into buyers automatically with email
Attract leads with the right words at the right time
Amplify your relationship by sending valuable weekly emails
Sell with grand slam offers so good they'd be stupid to say no
Collect reviews at the buyer's moment of peak satisfaction
All of this runs on autopilot so you stay focused on what you do best
Get help creating a magnetic marketing machine that turns lookers into buyers on autopilot like this
Now for #2 (it's a classic).
Problem #2. Targeting the wrong audience
Great marketing is about reaching the right audience, the ones who are most likely to take action aka convert into customers aka buy. I call these dream buyers.
If your marketing isn't tailored to your dream buyers YOU ARE WASTING TIME AND MONEY.
A lot of people think they have a marketing problem, when they really have a conversion problem - they aren't targeting the right leads. Example: you're selling high-end business software to college students – that's going to fail because they don't need what you're selling. Less extreme and more common is targeting too wide and trying to sell your thing to everyone - only a micro percent really want what you've got. Tighten up the focus - the riches are in the niches, as they say.
Two scenarios to prove the point:
Let's say you spend $1k on an ad campaign. From that you get 100 leads and 10 sales. Each sale is worth $100. So you broke even, spent $1k and made $1k. (Could have just stayed in bed, no?)
The next campaign you target dream buyers. This time you only get 70 leads, but from those 70 you double your sales because your product is a perfect fit for them = 20 sales. Now you made $2k and doubled your investment. (Now any time you can 2x your money that's a day worth getting up for, imho).
How, you may ask, can I identify who my dream buyers are so I can stack cash faster? Here's the checklist:
