Boys Club is alive! This is my unboring dads dream coming true – and it's all thanks to Nano Banana.
Woke up, brewed up and hit up Nano Banana for a koozie design for Chris Janson’s new single “Me and a Beer (Can)”. One shot came out awesome! One more and bam! a dad and son fishing in the background during golden hour appeared.
Then it hit me - Boys Club!
Last night I was scrolling Chris’s IG and it’s full of him and his two boys doing backwoods adventures together. Love that. I also saw he had zero merch, his fan club landing page looked kinda lame, and he has brand and philanthropy partners but isn’t leveraging them to the max. So that’s a peek into the biz model behind Boys Club.
But WHAT is Boys Club?
It’s Fortnite for the real world – except it's IRL screams not screens. It's the first Skill Factory merch capsule plus app quests. Season 1 drops on Black Friday.
(Legaleze alert: these are just concepts - all trademarks belong to their owners)
Gotta get back to building.
To be continued...
– Daniel
