Launch Today, Profit Tonight—No Designer, No Dev, No Drama (the 60 second sales page formula)

Daniel Bennett ★ -

Because the faster you ship, the faster you sell.

The Ugly Truth

Most founders spend days tweaking colors, copy, and code for a landing page that still flops. Meanwhile your prospect scrolls, yawns, and buys from someone who moved faster.

Speed isn’t a “nice to have.” It’s the unfair advantage. When you can launch today, you get feedback today, and you iterate today. That’s how businesses hockey-stick—not by fussing with pixel-perfect gradients.

Enter the 60 Second Sales Page

Watch me build one—live—in under 60 seconds:

a 60 second sales page built with loveable.dev - Watch Video

The 60 Second Sales Page Formula strips a sales page to its revenue-producing core:

  1. Hook – one line that punches your reader in the insecurity (ex: “Quit Guessing: Outsell Your Competitors in 7 Days”).
  2. Value Stack – bullet the exact outcomes, no fluff.
  3. Social Proof – screenshot wins, logos, or raw numbers.
  4. Urgent CTA – a single button that says what happens next.

Nothing else. Just conversion fuel.

Why It Converts

  • Cognitive Load = Zero – You’re giving a shot of espresso, not a seven-course meal.
  • Story → Offer in 5 Seconds – Humans decide emotionally, justify logically. We hit both in two swipes.
  • Iterate Like a Demon – Tweak one variable, relaunch in a minute, and watch Stripe tell you what’s working.

Build Yours in 5 Moves

  1. List the #1 Outcome your buyer obsesses over.
  2. Write a 7-Word Hook that promises that outcome (no clever puns).
  3. Stack 3-5 Tangible Wins (“+22% MRR in 30 days,” “Inbox to zero every night”).
  4. Drop Proof – screenshot, testimonial, or raw before/after metric.
  5. Fire a Singular CTA – “Get Early Access” (make the button loud and lonely).
Pro Tip: If it takes more than 60 seconds, you’re overthinking. Cut something.

Ask-AI Action Prompts

Copy-paste these into ChatGPT (or CEO Coach) and watch magic happen:

  1. “Write a 7-word hook that promises [OUTCOME].”
  2. “Bullet 5 benefits of [PRODUCT] that speak to [AUDIENCE]’s biggest pain.”
  3. “Draft a testimonial in first-person that shows a 30-day before/after using [PRODUCT].”
  4. “Suggest one scarcity lever (urge, limit, bonus) for my CTA.”

Run each, paste into the template, ship. Done.

Because the founder who ships first… usually wins. – Daniel